Google Analytics
A Wealth of actionable information to drive your digital marketing strategies.
Examine thoroughly the actions taken by your users
Google Analytics is a web analytics solution that enhances your understanding of user behavior. When integrated with tools like AdWords, Google GA enables comprehensive analysis of your marketing efforts, interpretation of data, and formulation of strategic decisions based on insightful conclusions.
GOOGLE TAG MANAGER
To track consumer activities on your site, our experts utilize Google Tag Manager, enabling independent configuration of various events (e.g., click buttons, form completions, page views), eliminating the need for site code implementation each time. This integration ensures data collected directly feeds into Google Analytics reports.
TAG PLAN
Tracking sites like ecommerce websites may require a web developer's involvement, who will find a tag plan invaluable. This document serves as a guide for tag management, detailing the codes needed to track specific actions on the website.
CONFIGURING YOUR SPECIFIC GOALS
In today’s digital world, monitoring consumer behavior starts with identifying and analyzing targeted data based on specific goals. Define measurable goals like macro and micro-conversions, track visitor origins and buyer specifics to maximize investment in key traffic sources. Integrate these KPIs into your tracking tool for quick assessment of source efficiency and ROI, guiding strategic decisions to optimize investments effectively.
ECOMMERCE TRACKING
Fully configuring ecommerce tracking is crucial for understanding your consumers and leveraging available strategies to boost sales. This includes knowing customer origins, tracking their journey across your platform, and implementing targeted actions accordingly.