Online Advertising
Perfect timing, precise messaging, optimal screen placement.
Captivate your audience effectively
Digital advertising encompasses various forms, including search, display, and social advertising. Search and display advertising align with 'pull' and 'push' marketing strategies, while social network ads allow targeted audience engagement through specific media channels.
SPEED
Setting up a campaign is quick: you’ll start to see the first results after only 24 hours.
PRECISION
Thanks to various upstream targeting techniques (keyword selection, behavioural or thematic targeting) or downstream techniques (retargeting), you pay only for relevant visits.
REACTIVITY
We intervene quickly to create and optimise your campaigns. Adjustments can be made at any stage of the project.
MEASURABILITY
Clicks, spend, leads, conversions: all aspects of a campaign can be measured with web analytics. You’ll be able to see exactly what’s working, and what you need to improve.
SEA
As the name implies, Search Engine Advertising displays online ads in response to user queries on search engines, with Google being the most prominent platform. Through Google's AdWords campaigns, marketers bid against others for specific keywords, appearing prominently in the top four search results.
SOCIAL ADVERTISING
Social advertising is ideal for boosting interactions with your brand or promoting specific content to targeted audiences. Each network offers its own digital advertising platform.
Facebook is the most famous with over 2 billion users. It is also the social medium that takes the process the furthest in terms of targeting potential and web advertising formats.
LinkedIn Ads is the world-leading professional network. It is the most pertinent channel to reach a B2B audience.
Did you know that the current most widely used visual medium is not television, but YouTube? Today, this video format is simply impossible to ignore.
Intimately linked with Facebook, Instagram, the popularity of which is enjoying constant growth, is on the verge of becoming the number 2 social medium.
Other social media include Twitter, Snapchat and the Waze – GPS application. They can all be used to achieve different marketing goals.
BING ADS
Bing, the world's second-largest search engine after Google, operates on a similar bidding principle for promoting web ads. Advertising on Bing expands your audience reach for optimized outcomes. The platform closely resembles Google and continually evolves to introduce innovative features for business decision-makers. Campaigns are often imported directly from AdWords, simplifying setup.